Episode 006: Brianna Shade: She Crochets Cats For A Living — And Built A Business That Purrs

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Crocheting Cats and Creating Joy

This episode is a full dose of serotonin.

I sat down with Brianna Shade — yes, the woman behind those ridiculously cute crocheted cats you’ve probably seen online — to talk about how she turned a quirky passion project into a full-blown business that now includes digital and physical memberships, a cult-like following, and a mission to support real-life rescue cats too.

We go deep on:
What it really took to move from 9–5 into creative entrepreneurship
Why joy is a serious business strategy
Creating scalable systems around handmade products
The guilt and growth of pricing your art (and raising those prices!)
Her journey from doing it all alone to building a dream team
How cats — literal cats — became a bridge to mental health, healing, and community
Whether you’re crafty, creative, or just curious about building a feel-good business from scratch — this one’s for you.
💬 Connect with Brianna Shade
Instagram: / kittenkazoedle  
Website: https://kittyminis.com/