For you, if you're ready to start living.
A business that grows while you're away isn't luck.It's built that way, on purpose.
Putting your life first, now, is the only way to build a business that feeds your juiciest dream life.
INTRODUCING
The space where you run your business, instead of it running you.
Start living now✨ >>>
A DIFFERENT GAME ENTIRELY
What Life First actually looks like
This isn't a reward you unlock once the business is finally big enough. It's the starting point, and the only way there. Put your life first now, and the business reshapes to feed it.
Mine looks like this.
Yours will look like yours:
A Monday morning that's mine because I decided it would be, not because things finally calmed down.
Hot sex on a Tuesday afternoon, because my afternoon is mine to spend.
Clients who get it, pay well, and energize me instead of draining me.
A Friday at the beach, phone in my bag, fully there, and the business still moving without me in every corner of it.
Decisions made once, without second-guessing myself into paralysis or people-pleasing my way through.
Your version might be the school run every afternoon, a month working from another country, or simply never touching a weekend again. That's the whole point: a life built around what you actually want.
Putting your life first now is the only way to build a business that feeds your dream life .
INSIDE THE LAB
Everything we do inside the Lab
The membership for entrepreneurs done waiting for "someday." Every month we go deep on one of the six pillars that turn your business into a machine that runs for you, so your life can come first.
Be Irresistible
“I don’t chase. My dream clients come to me.”
A steady, predictable stream of dream clients who find you, already trust you, and come ready to say yes. No more feast one month and famine the next, no more wondering where the next client or the next payment comes from.
Your Sales Engine
“Where the YES finally happens.”
You build a sales engine that sells in your real voice, with AI writing right alongside you. Pages that convert, offers that land, and a repeatable way to turn interest into a yes, with none of the ick.
Be the Visionary
“Trust and release.”
You hand off everything except what only you can do and stop being the bottleneck your whole business waits on. You spend your hours where they actually count, leading instead of doing it all.
Money Works for You
“Money and I are on the same side.”
You go from chasing the next payment and never feeling like it's enough, to fully in control, with more than enough. The kind of more-than-enough that lets you stop just earning and start building real, lasting wealth.
I'm Free
“My business runs, so I’m free to live.”
Your backend runs on automation, AI, and a team doing what you used to do by hand, so the business keeps moving whether you're working or not. You finally get your time and your life back.
Already There
“I decide as my future self, not from my fear.”
You lead your business from a calm, unshakeable place instead of fear or self-doubt. You show up as the person who already runs the business you want, and everything downstream gets easier.
Each month, you get
Everything you need to keep moving, in a room built for it.
Live with me, monthly
We go deep on that pillar together, in real time.
Trainings on demand
Jump to the specific area you need to focus on each month.
Monthly challenges
Tiny actions that move the needle fast.
Your people
A community building life-first, right beside you.
Included in your membership
Three things that make the Lab unlike anything else
This is the part where people go “wait, all of that is included?” Beyond the monthly coaching and your community, the moment you join, three powerhouse resources unlock, each one worth more on its own than a year in the Lab, and each one built to move your business forward faster than you thought possible.
The Life First Playbook
The six-pillar training at the heart of the Lab, and the day you join it's already yours. It opens one pillar at a time over six weeks, with every live coaching recording included: every hot seat, every question, every "how do I apply this to my business?" moment. Real entrepreneurs working through exactly what you're working through.
The Life First Vault
My best prompts, tools, and automation flows, the exact systems I use to run my own business and my clients', ready to plug straight into yours. No blank page, no starting from scratch. This is the part that turns "I know what I should do" into "it's already done."
Amplify Sessions
Live sessions with the experts I personally trust and work with, brought in to go deep on what actually moves your business. Come live to get your own questions answered, then keep every recording for good. First up: Claude Cowork with my AI Operations Partner, Carlos.
This is everything you walk away with inside Life First Lab, in a single year: the coaching, the training, the systems and the live expert access. Nearly $9,000 of value, all for $147 a month.
YOUR GUIDE
Hi, I'm Eszter
I've been where you are. I spent 7 years in corporate, then quit, moved to a new country, and built a business from scratch, in my fifth language, in Spain, with no blueprint and no safety net.
For a long time I did it the hard way. I poured everything into the business and told myself the life I wanted was coming, just not yet.
Late nights. Weekends. Family holidays where I was physically there and completely gone.
The shift came when I stopped treating my life as the reward at the end of the hustle, and started treating it as the foundation I built everything on.
That's what I've spent 13+ years learning, living, and now teaching. Not theory. Lived experience.
And it's exactly what I've built Life First Lab to hand you.
WHAT IT'S LIKE TO WORK WITH ME
From my members and my private clients
The proof, in their own words.
Below you'll hear it straight from the people I work with. First, members building a business that runs around their life. Then, private clients who've invested thousands to work with me and my team of experts. Different starting points, the same Life First foundations, and the same shift.
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The life-first shift
Three video stories from my previous membership, the closest thing to the Lab.
And the proof doesn't stop with the membership.
WORKING WITH ESZTER AND HER TEAM OF EXPERTS
What my private clients pay thousands for
For years I've built these Life First foundations with private clients who invest up to $5,000 a month to work with me and my team of experts. Most of it is done-for-you, so I can't pour all of it into a membership. But the essence, the ideas, the systems behind it?
That is exactly what Life First Lab is built to give you, without the price tag.
YOUR NEXT LEVEL
Join Life First Lab, and start living NOW!
Both rates are CANCEL-ANYTIME. You decide how long you stay. No contract, no lock-in, and your rate stays locked as long as you are a member.
Before you join
Questions, answered
What exactly is Life First Lab?
What if I'm just starting out?
Will this actually work for my kind of business?
I am already busy. Do I really have time for this?
I've tried courses and programs before and nothing stuck.
What if I can't make the live calls?
Is my price locked, and can I cancel anytime?
Ready to run your business instead of it running you?
Enough pouring out.
Put your life first now, and build the business that finally feeds it.
Put my life first ✨