A business that grows while you're away, isn't luck.It's built that way, on purpose.
 

It is an ongoing membership for entrepreneurs who want to build a business that runs for them, so their life can come first.

Here is why it is a membership and not a one-time course. Life First entrepreneurship is like going to the gym. It is not one course, and it is not a single aha moment. It is something you keep building and maintaining, mostly through small, consistent micro habits, one week at a time. That is exactly what a membership is built to support. You get continuous training, monthly live coaching, a community, challenges, and a membership hub
that holds every path in one place. It is not something you finish and leave. It is a home base you keep coming back to, and it keeps growing the whole time you are a member.

Life First Lab is built for entrepreneurs who are already in business. But if you're just starting, and serious about building it the right way from day one, you are welcome here too. You'll simply grow into some of the pillars as you go.

Almost certainly, yes. This works for online businesses and brick and mortar, in any phase, whether you are making $25k a year or $400k. The six pillars are about how a Life First business runs, not what industry it is in or how big it is yet, so they apply whether you coach, create, consult, sell a service, or run a physical space. And because we meet live, I can help you apply each one to your exact situation, in the room, in real time.

I hear you, and I built the founder price with exactly this in mind. At $67 a month, or $47 as a Case Study member, this is the lowest Life First Lab will ever be, and it is cancel-anytime, so you are never locked in. The whole point of this work is a business where money stops being the thing you worry about. This is the smallest possible step toward that, at the smallest possible price.

You don't do this because you have spare time. You do it because you don't, and you want it back. Everything is built to be doable, one small step at a time, and everything is recorded so it fits your week, not the other way around.

Then you already know the problem. A course ends, the motivation fades, and you are back where you started. That is exactly why this is a membership and not a course. Like the gym, it is built for the long game: small steps, live support, and people around you, week after week, so the change actually holds. You are not buying another thing to finish. You are building a habit that stays.

Your membership begins the moment you join. You will get access to the Community and our intro modules on September 2. 

The founding round kicks off Monday, September 7 with the Life First Playbook, our live six-pillar training and the backbone of the Lab.

A new pillar opens every Monday with content you can watch at your own rhythm, and we meet live every Thursday at 5pm CET, where I teach deeper into whatever you are finding hardest that week and we finish with open Q&A.

This is the only time I ever teach the Playbook live. After this round, it becomes a full training that lives inside the Lab, ready for you to come back to whenever you need it.

And once the founding round wraps, your membership simply continues, with new weekly challenges, monthly lives, and everything we build together. 

Everything's optional, you use the part that fits the season you are in.

No problem at all. Every session is recorded and lands inside the Lab, so you can watch at your own pace, whenever your week allows. Nothing is ever missed. Keeping up is the fastest way to results, but there is no pressure and no falling behind. You pick it up wherever you are.

Honestly? Yes, in the best way. If you want a perfectly laid out, fully polished system handed to you, this round is not it, and that is okay. If the idea of building it with me, live, as we go, makes you nervous, this might not be your round either.

But here is the truth about me: being first in the room is the most exciting thing in the world. It is how I have always gotten the most out of everything I have ever done. You are not getting the finished, tidied up version everyone else will step into later.

You are getting me at my most hands on, shaping it around you in real time. That is the founding gift, and you never get it again.

Remember the gym. You do not stop going the moment you get fit, because the day you stop is the day it starts to slip. Life First business is the same. This is not a one and done. After the founding round, the Playbook stays yours to revisit anytime, and the Lab keeps going: new material, monthly live coaching, the community, and challenges to keep you building. You are not paying for six weeks and done. You are paying for a home base that keeps you strong, and keeps growing as long as you like.

They get you exactly the same thing. The Founding Member rate is $67 a month, for life. The Founding Case Study rate is $47 a month, for life, and there are only 50 of them. To claim it, you fill in a short before form and an after form, and you let me share your story. Same access, same everything, at the lowest price the Lab will ever be.

Yes to both, and they work together in your favor. Life First Lab will be $147 a month, but your founder rate, $67 or $47, never goes up for as long as you stay, and every future update, training, and event is included at that same rate. At the same time, there's no contract and no lock-in: you decide how long you stay, and you can cancel whenever you like. Your rate is locked in your favor. You're never locked into staying.