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On Saturday, I took a stroll along the beach and unexpectedly ran into Fabio, a former student of mine. He was there with his sister and parents, all smiles and waves. Fabio is now 14, a long way from the 8-year-old who first joined our academy. After three years with us, his parents had...

Have I told you about how my family reacted when I told them about my plans to increase my prices by 85% at my school in 2018? 

Hehe, I didn't, as I purposefully didn't tell anyone... 

That year was the first time I understood how my happiness and peace of mind were key...

In the early years of running a teaching business, a language school, a dance studio, or an after-school activity, we tend to jump at any request we get at any hour. And we wholeheartedly believe that that's the way things should be done. 

But what happens when this urgency disrupts our...

I had "list building" on my to-do list for years before becoming serious and consistent with it.

We tend to think we should only start when we can give it all when we can batch-create stuff for months, and if we cannot do that, we shouldn't even try it. In fact, the opposite is true.

You don't...

As the owner of a dance studio, a language school, a music school, a creative club, the first few weeks and months of new students make or break your whole year.

A great onboarding process will save you an immense amount of time and stress; it will make it clear to your students, where to find...

Many school and studio owners are afraid of offering money-back guarantees, fearing people taking advantage. 

However, if you talk to the right community and attract the right clients with clear messaging about your brand, you don't have to worry about a high percentage of money-back...

September is not exactly the "chillest" month for a business owner in education, but I want to help you go a bit less crazy. Therefore I have collected my best tips for you for the month ahead. Whether you're dealing with onboarding already enrolled students, or still looking for new students to...

Last week I shared my 13 ideas for bringing in new students, but besides “firefighting” and last minute ideas, it is of huge importance to acknowledge, that not everyone will be ready to buy right when you are ready. You can help their decision making though with some education on the...

You know I'm not keen on last-minute, short-term actions. My way of bringing in new clients is constantly building your list and a waitlist of potential clients who are ready for you to open new places, rather than chasing new clients when it's time and constantly running short, through a...

I was super lucky to start a teaching business in Spain without ever having worked at a language school in this country myself. Why? I didn’t have any limiting beliefs people from the industry might have.

My first clients were three guys from a little village, starting a small company with...

Have you ever thought about your clients as your heroes? 

When you work with true Dream Clients, you're mutually heroes to each other. 

Let me explain: When you work with dream clients, you are their go-to person without a single doubt, and once you have their trust, they will follow...

While you're probably running your teaching business by yourself, that doesn't mean you have to make all your decisions alone and figure out all the solutions on your own.

Figuring out your business takes time. And it takes tons of trial and error.

I don't have a magic wand that gives you all the...