Episode 012: Kent Westgaard: On Building Chill Launches That Actually Convert

Listen on the go and Follow on Spotify >>

Watch & Follow on YouTube >>

🚀 Launch Without the Burnout: Building a Business That Feels Like You

In this episode, I’m joined by Ken Westgaard — launch strategist, podcast host, and the coach behind The Chill Launch Method.

What surprised me most in our conversation? Ken used to hate launching.

Now, he teaches business owners how to create launches that feel good, convert with ease, and don't require burning out or pretending to be someone you're not.

This episode is for anyone who’s ever white-knuckled a launch, second-guessed their plan, or thought “I’m just not a launch person.”

Ken brings a calm, honest energy that made me exhale — and I think you’ll feel it too.

We talk about:

• Why so many launches feel heavy, and what to do instead
• The difference between a hype-based launch and a values-based one
• Creating a launch strategy that honors your energy
• How to know what’s working (and what’s just noise)
• What to do if you hate launching, but still want to grow
• Why chill can still be powerful — and profitable
• The mindset shift that changed everything for him

Whether you’re planning your next launch or still recovering from the last one, this episode is full of permission to slow down, trust yourself, and do it differently.

Chapters
00:00 Introduction to Ken Westgaard and His Journey
04:52 The Evolution of Ken's Career
07:32 Finding Purpose in Sales Pages
10:22 Overcoming Doubts and Challenges
13:06 The Importance of Personal Development
16:08 Shifting Perspectives on Value and Pricing
21:53 Understanding Pricing and Value Perception
24:48 Niche Focus and Avoiding Distractions
27:41 Client Acquisition Strategies
29:41 The Importance of Sales Pages
32:32 Building a Sales Funnel
34:15 Long vs Short Sales Pages
36:53 Value Positioning and Pricing Strategies
40:05 Conversion Rates and Testing Strategies
44:48 Payment Options and Decision Making
48:28 Common Omissions in Sales Pages
49:13 Customer Satisfaction and Refund Policies
52:04 The Importance of Testimonials
54:52 Crafting an Effective Sales Page
58:29 The Role of AI in Copywriting
01:01:24 Pricing Strategies and Perceptions
01:04:14 Improving Existing Sales Pages
01:07:03 Creating Irresistible Offers
01:09:57 Future Aspirations and Market Positioning

💬 Connect with Ken
Instagram: @kenwestgaard
Website: kenwestgaard.com
Podcast: The Launching Lounge

🌿 Connect with me
Instagram: @esztergodor
LinkedIn: Eszter Godor
YouTube: @esztergodor
Podcast: Leap, Live & Lemonade on Spotify

🎈 Ready to ditch launch chaos for calm clarity? This episode will remind you: you don’t have to do it all — or do it like them. You can do it like you.

🎧 Start listening now.

💕 Like this episode? Make sure to follow or subscribe to Leap, Live & Lemonade — we drop real, raw, and relatable conversations every week