Episode 011: Crystal Cherry: Meta Ad Strategy for Coaches: Grow Your Leads Without Wasting $$

Listen on the go and Follow on Spotify >>

Watch & Follow on YouTube >>

💫I Had to Get Over Myself First: What It Really Takes to Grow

In this episode, I’m joined by Crystal Cherry — Meta Ad Strategist, tech communicator turned entrepreneur, and one of the calmest, clearest voices I’ve met in the world of digital marketing.

Crystal didn’t take the “burn the boats” route. She side-hustled for years, quietly mastering strategy, systems, and the tech most of us avoid — and eventually left her 9–5 on Leap Day, with a plan and a whole lot of self-trust.

But what moved me most in this conversation?
Her honesty about not owning her expertise — even after she had proof, clients, and results. That moment is something so many of us will feel deep.

We talk about:

• Taking the leap from a secure career (with no dramatic exit)
• What mindset held her back the most in her first year full-time
• How to know if you’re actually ready to run ads
• The 5 foundations you need before spending a cent
• Why she doesn’t want to scale an agency
• The moment she realized she needed to stop playing it safe
• How she creates her own opportunities (instead of waiting for them)

This one is equal parts practical and powerful — a must-listen for anyone navigating their own version of the leap.

Chapters
00:00 Introduction to Crystal Cherry's Journey
04:51 The Evolution of a Meta Ad Strategist
07:55 Taking the Leap: From Corporate to Full-Time Business
10:56 Navigating the Transition: Embracing Change and Uncertainty
13:46 Building a Client Base: Networking and First Clients
16:37 Overcoming Imposter Syndrome: Claiming Your Expertise
19:38 Support Systems: Family and Friends in Business
22:45 Creating Opportunities: The Shift in Mindset
25:54 Lessons Learned: Mindset and Business Growth
28:39 Defining Your Target Audience: Focus and Clarity
31:41 Life After the Leap: Freedom and Flexibility
34:43 Building a Support Team: The Role of a VA
35:44 Building Personal Connections in Coaching
38:42 Launching Group Programs and Ad Strategies
41:54 Understanding Readiness for Advertising
44:34 Analyzing Ad Performance and Metrics
49:47 Lead Generation Strategies: Forms vs. Landing Pages
54:43 Long-Term Advertising Strategies and Client Management

💬 Connect with Crystal
Instagram: @crystalcherrydigital
Website: crystalcherrydigital.com

🌿 Connect with me
Instagram: @esztergodor
YouTube: @esztergodor Podcast: Leap, Live & Lemonade on Spotify

🎈 Feeling stuck in “WTF am I doing?” mode?
Check out my free 5-day secret podcast: esztergodor.com/wtf

💕 Like this episode? Make sure to follow or subscribe to Leap, Live & Lemonade — we drop new heart-led convos every week.